How could digital save the highstreet?
10 March 2021
Today brings with it the announcement of another potential loss to the high street, Debenhams.
While many factors are to blame, most recently covid-19, the uprising of digital shopping has had the largest, sustained impact on the high street over the last decade. But could digital also be the solution? Could high streets becoming community hubs for engagement enable people think about digital and the high street differently?